Quen Blackwell X Copilot: Day in the Life
When your bestie's birthday is tonight and your apartment's a mess, let Copilot (and Quen Blackwell) save the day!
Results
The content struck a chord with viewers on Instagram and TikTok and the client’s enthusiasm turned the momentum into an IRL moment, with Quen joining a live panel at Microsoft HQ to talk about her on-site experience.
Process
We teamed up with creator Quen Blackwell to produce a vibrant, fast-paced video in Los Angeles that follows her using Microsoft Copilot—specifically Copilot Vision—to throw a last-minute surprise party for Larray, complete with outfit planning, snack prepping, and a reality check or two.
Strategy
Our goal was to organically highlight how Copilot can integrate into everyday life, especially through the new Vision feature that lets Copilot "see" through your camera and offer real-time help in chaotic moments that Gen Z knows all too well.
A peek behind the scenes
Results
The content struck a chord with viewers on Instagram and TikTok and the client’s enthusiasm turned the momentum into an IRL moment, with Quen joining a live panel at Microsoft HQ to talk about her on-site experience.
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
.PNG)
Amazon Rory McIlroy Documentary Activation
Amazon asked us if we had any ideas about how to promote their 2026 documentary, "Rory McIlroy: The Masters Wait," and just like Rory, we responded with a 1-2 punch.
LIV Golf Media Week 2026
Fresh Tape was tasked to oversee event management, logistics and execution across LIV Golf's LIV Golf Week, a three-day 20+ media carwash for all 14 LIV Golf teams.
Copilot UGC Feature Launch
Copilot’s UGC Feature Drop tapped 16 of the top creators to spark massive buzz, drive real product adoption, and show the world how Copilot can change your day-to-day life.
