Quen Blackwell X Copilot: Day in the Life
When your bestie's birthday is tonight and your apartment's a mess, let Copilot (and Quen Blackwell) save the day!
Results
The content struck a chord with viewers on Instagram and TikTok and the client’s enthusiasm turned the momentum into an IRL moment, with Quen joining a live panel at Microsoft HQ to talk about her on-site experience.
Process
We teamed up with creator Quen Blackwell to produce a vibrant, fast-paced video in Los Angeles that follows her using Microsoft Copilot—specifically Copilot Vision—to throw a last-minute surprise party for Larray, complete with outfit planning, snack prepping, and a reality check or two.
Strategy
Our goal was to organically highlight how Copilot can integrate into everyday life, especially through the new Vision feature that lets Copilot "see" through your camera and offer real-time help in chaotic moments that Gen Z knows all too well.
A peek behind the scenes
Results
The content struck a chord with viewers on Instagram and TikTok and the client’s enthusiasm turned the momentum into an IRL moment, with Quen joining a live panel at Microsoft HQ to talk about her on-site experience.
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