2025 Avs Content Day

Process

For this year’s Avalanche content day, we brought the energy straight to the ice, capturing cinematic, high-intensity visuals of the players for their game day promos and in-arena hype videos. To nail the look, we brought in a Director of Photography who specializes in on-ice shoots, crafting a sleek, moody aesthetic that matched the Avalanche brand. With Ball Arena right in our backyard, we executed a smooth, easy build up/tear down set that highlighted the Avs’ power and personality, all while delivering broadcast-ready visuals that will pop on the video board and across team content. For delivery, we crafted colored string-outs of all players and provided them to the Avalanche team to tackle post-production to allow them to build out this season's package as a cohesive unit.