
2025 Avs Content Day
š£ļø Fresh Tape Media takes the ice! For the '25 - '26 season content day, we worked with the Avs to capture high intensity content for Ball Arena's jumbotron and social content that will get the fans hype ahead of home games.

Results
Process
For this yearās Avalanche content day, we brought the energy straight to the ice, capturing cinematic, high-intensity visuals of the players for their game day promos and in-arena hype videos. To nail the look, we brought in a Director of Photography who specializes in on-ice shoots, crafting a sleek, moody aesthetic that matched the Avalanche brand. With Ball Arena right in our backyard, we executed a smooth, easy build up/tear down set that highlighted the Avsā power and personality, all while delivering broadcast-ready visuals that will pop on the video board and across team content. For delivery, we crafted colored string-outs of all players and provided them to the Avalanche team to tackle post-production to allow them to build out this season's package as a cohesive unit.
Stills from capture:




BTS with the team:


Results
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects

Crocs x NFL: Gameday is for the Fans
We teamed up with Crocs to create a launch film & photography to celebrate their new partnership with the NFL, blending Crocsā expressive style with the leagueās rich legacy. For those who wear their fandom proudly no matter where they are, because gameday is FOR THE FANS.

Quen Blackwell x Copilot: Day in the Life
When your bestieās birthday is tonight and your apartmentās a mess, let Copilot (and Quen Blackwell) save the day!

Denver Summit Brand Launch
We helped Denverās new NWSL team plant their flag with a cinematic launch that unveiled the name, crest, and the spirit of Summit FC in this multi-tiered launch campaign including a teaser piece, a launch video, and the crest reveal video.





