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WNBA

2025 WNBA Draft

Fabrication
Production
Photography
Event

This year’s WNBA Draft journey had a new stop: the W Train. From surprise messages to unforgettable reactions, the 2025 draftees took a ride they’ll never forget.

Paige Bueckers poses with the W train behind her wearing a Dallas Wings hat

Results

This year’s WNBA Draft activations brought a variety of deliverables to the forefront. WNBA shared portraits with collegiate teams and WNBA teams to make the W subway the talk of the town on draft night and share the deliverables across multiple avenues.

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Render of the subway train car that would become the W line. The render includes a custom line map that leads to all the WNBA teams from NYC as well as custom train stops signs and a tv that generates movement out the window.
Initial set render design for the "W" subway lines

Photos of the set space including the customized subway stops featuring the WNBA team players were drafted to and featuring the W line map, that takes players to any W team in the league!

While on site, players also were surprised with messages from their heroes, mentors, or celebrities to welcome them to the WNBA!

Results

This year’s WNBA Draft activations brought a variety of deliverables to the forefront. WNBA shared portraits with collegiate teams and WNBA teams to make the W subway the talk of the town on draft night and share the deliverables across multiple avenues.

No items found.
40+
posts
5.5M+
views
825K+
likes
5K+
shares

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