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NBA

NBA All Star Arrivals Cam

Production
Fabrication

For our fifth consecutive NBA All Star, we wanted to try something different that showcased the athletes in their dripped out fits prior to the All-Star Game! Taking inspiration from the glam cam movement, we created our own that could fit in a 10x10 space and be turned around instantly.

Dame Lillard wears sunglasses, a stylish orange and black patterned jacket over a hoodie, and a wristwatch. He appears to be checking or adjusting his watch. In the background, there are basketballs displayed on a blue backdrop with metallic framing. The setting has a modern and sporty theme.

Results

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Process

The NBA wanted a standout station for All-Star player arrivals, and we delivered. We designed a set specifically to complement the players’ signature “drip” and star power, bringing their style to life for All-Star Weekend. Knowing each player’s personality and working within tight time limits, we created a slow-motion video setup that required minimal effort from the players yet delivered maximum impact. Each activation took just 20 seconds, ensuring every player could shine without missing a beat.

Dame Lillard posts up in front of our set wearing sunglasses and a red furry coat
Paul George wears a large fuzzy trench coat that he opens to camera to show off his bedazzled necklace

Results

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