Crocs x NFL: Gameday is for the Fans
We teamed up with Crocs to create a launch film & photography to celebrate their new partnership with the NFL, blending Crocs’ expressive style with the league’s rich legacy. For those who wear their fandom proudly no matter where they are, because gameday is FOR THE FANS.
Results
SUMMARY
There are spectators. And then there are FANS. Crocs entrusted Fresh Tape Media to create a launch film & photography that celebrates NFL diehards wearing their fandom no matter where they are. From two rival neighbors, to a house divided, Crocs-filled tailgates, and even a jibbitz marriage proposal, this campaign showcased the infusion of Crocs into the lives of the NFL’s biggest fans. The photography was used throughout the PR campaign and the launch film premiered on national TV during the Vikings vs Browns NFL London game.
CROCS TEAM:
Jessica Sawyer Nicholson – Sr. Manager, Global Brand Partnerships
Cairo Foster – Global Integrated Marketing Manager
Julia Hammerer – Sr. Art Director, Global Brand Partnerships
Jackie Doneff – Senior Designer, Brand Partnerships & Collaborations
Lindsay Edwards – Sr. Copywriter, Global Brand Partnerships
Results
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