Grand Slam Track Content Week
Grand Slam Track’s inaugural season needed a bold kickoff, and we delivered just that with an action-packed content week! From building custom sets to leading a creative crew of 20+, we turned a single week into thousands of photos, videos, and social media magic.
Results
Fresh Tape Media delivered a robust library of content that equipped Grand Slam Track with everything needed for both immediate and long-term use. Over one thousand photo and video assets were provided to drive press coverage, build social media momentum, and support promotional campaigns for Grand Slam Track's first-ever season. The content was leveraged to announce additional lineups, launch ticket sales, and generate excitement for the league. This project set the foundation for Grand Slam Track’s success as it introduced a game-changing format to the world of track and field.
Process
This was a total Fresh Tape collaboration! From creative ideation to set design and fabrication, to event management and finally pulling off the complicated production logistics of bringing 8+ sets to life. We worked closely with the Grand Slam Track and Winners' Alliance teams to first define what content was needed across each set, and then did what we do best in terms of making the magic happen. On-site, we lead a creative crew of over 20, plus helped to manage the event logistics across a broader team of more than 40 people.
Strategy
Since 2025 is Grand Slam Track's inaugural season, the most important piece of strategy was doing our best to provide for known content needs for the season while also anticipating future needs as the league's popularity and distribution grows. We helped build a content strategy that provided for basic press needs like headshots and action photos, greenscreen video content for future broadcast, and more personality-based profiles and interview content to help audiences get to know – and stay interested in – the Grand Slam Track athletes and league throughout the season.
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Results
Fresh Tape Media delivered a robust library of content that equipped Grand Slam Track with everything needed for both immediate and long-term use. Over one thousand photo and video assets were provided to drive press coverage, build social media momentum, and support promotional campaigns for Grand Slam Track's first-ever season. The content was leveraged to announce additional lineups, launch ticket sales, and generate excitement for the league. This project set the foundation for Grand Slam Track’s success as it introduced a game-changing format to the world of track and field.
Fresh Tape Media is reliable, nimble, and innovative, consistently delivering high-quality work. Better yet, they're good people.
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