Alix Earle x Windows
Alix Earle before Windows? Hot mess. Together with Microsoft, we showed how the Windows Surface laptop helps her organize the chaos, keep ideas flowing, and take her content output to the next level.
Results
The campaign launched across Alix’s social channels, reaching her audience of millions and generating an immediate response, with fans flooding the comments with support and excitement. More than strong performance, the campaign made Windows feel like a natural extension of Alix’s world and left her audience ready to join the Windows family.
Process
To bring Alix’s transformation with Windows life, we built the story around the contrast between her college days before Windows and the more organized creative process she has today. We recreated the chaos of a college dorm room as a stylized set suspended in a dark void, giving the messiness a heightened, cinematic feel. Working closely with Alix and her team, we shaped every detail to feel authentic to her personality and content style. The full campaign came together across one shoot day with two locations, capturing both sides of her story in a cohesive visual world.
BTS
Results
The campaign launched across Alix’s social channels, reaching her audience of millions and generating an immediate response, with fans flooding the comments with support and excitement. More than strong performance, the campaign made Windows feel like a natural extension of Alix’s world and left her audience ready to join the Windows family.
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