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Amazon Rory McIlroy Documentary Activation
Amazon asked us if we had any ideas about how to promote their 2026 documentary, "Rory McIlroy: The Masters Wait," and just like Rory, we responded with a 1-2 punch.
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Results
Viewer sentiment was overwhelmingly positive, social performance on Amazon's channels was extremely successful with a 45.9x Gondola score, and (maybe best of all) Rory went ahead and won the 2026 Masters shortly after the project published.
Process
We landed on two visual devices to represent Rory's career. The first was using the iconic Masters Leader Board as a framing device for moments in Rory's career. The second was placing 2025 Rory on the 18th hole putting green alongside versions of Rory from Masters past -- each Rory falling short until 2025 Rory was able to capitalize.
Strategy
"Rory McIlroy: The Masters Wait" framed McIlroy's career as a long leadup to the 2025 Masters, where his victory completed his "grand slam" of the PGA tour and cemented his legacy as a golf legend. Our creative strategy followed this same approach: creating videos that artfully represented his career with the 2025 Masters culmination all within 30 seconds.
Results
Viewer sentiment was overwhelmingly positive, social performance on Amazon's channels was extremely successful with a 45.9x Gondola score, and (maybe best of all) Rory went ahead and won the 2026 Masters shortly after the project published.
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