B1G Conference Social Graphic Rebrand
Coming off a wildly successful 2025-26 sports calendar, the B1G Conference set out to create a more unified and recognizable visual presence across all social media platforms. Even across sports, schools, platforms, or content needs, the visual identity needed to feel unmistakably B1G without sacrificing the individuality of each program or moment. To bring the B1G forward, we journeyed back in time. Inspired by vintage sports design, we created a clean identity that is rooted in elegant typography and a modern interpretation of college sports nostalgia. This was about more than just a collection of graphics. We built a comprehensive toolkit that spans every sport, school, content need, and social spec, giving the B1G team a flexible system to support every moment.
Results
Strategy
In order to elevate the B1G Conference’s visual identity on social, we looked backward to move the brand forward. Drawing inspiration from vintage college and professional sports design, we built a system around elegant typography and a clear visual hierarchy. On social, where assets need to instantly communicate to the audience, headlines became a defining aspect of the identity while still allowing photography the space to remain the hero. As with any design toolkit, the strategy is never focused only on one standout graphic. We focused on building a system that can scale, flexing across every sport, school, athlete, and platform while remaining unmistakably B1G. This resulted in the creation of over 570 flexible templates to support any content need and gives the B1G a look that will drive them forward for years to come.
Results
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