Skip to Main Content
Work
What we do
Team
Say Hi
Amazon Prime

Amazon 'Earnhardt' Promotion

Concept Development
VFX

Dale Sr and Dale Jr share more than just a name: they move, talk, and race with the same unmistakable swagger. We used a split screen approach to mirror their mannerisms across eras, creating a nostalgic, feed-ready tribute that reminded fans just how deep the Earnhardt legacy runs.

Split-screen image of two NASCAR race cars in motion. On the left, a black No. 3 Chevrolet with red “Goodwrench” branding, driven by Dale Earnhardt Sr., seen mid-turn on a racetrack. On the right, a red No. 8 Budweiser Chevrolet driven by Dale Earnhardt Jr., with prominent sponsor logos and the number displayed in bold white. The background shows a blurred racetrack wall, emphasizing speed and legacy.

Results

The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.

No items found.
133k
engagements
1.8M
impressions

Process

To spotlight one of motorsports’ most iconic father and son duos, we dug into the archives and reimagined the Earnhardt legacy with a split screen approach to show their similarities. From initial conception to final delivery, our team handled creative development, design, and post production across multiple platforms. Assets were tailored for Amazon Prime's Instagram and TikTok to maximize impact and reach.

Earnhardt graphic that features a few of the top comments on the VFX video such as "this is soooo awesome", "stunning", "awesome edit", "whoever did the editing for this video deserves an Oscar or Grammy or one of them golf trophies that sound really important"

Results

The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.

No items found.
133k
engagements
1.8M
impressions

—

Let's Connect

Hi! My name is
. You can reach me at
. Here’s what I’m thinking we could work together on:
Looking forward to connecting!

Thank you!

Your submission has been received. We will follow up shortly.

Oops! Something went wrong while submitting the form. Please try again.

Related Projects

Rory McIlroy finally winning the 2025 Masters.
Animation
Concept Development

Amazon Rory McIlroy Documentary Activation

Amazon asked us if we had any ideas about how to promote their 2026 documentary, "Rory McIlroy: The Masters Wait," and just like Rory, we responded with a 1-2 punch.

View Project
A dramatic shot of a wrestler performing a high energy in ring move, with bright arena lights and a blurred crowd behind him.
Concept Development
Production
Commercial

Netflix WWE 2K25 Trailer

Don't pause Jey Uso mid slam, no matter who is calling...For the global launch of WWE 2K25 Mobile, we teamed up with Netflix to create a high impact commercial that brings as much in ring attitude as anyone can bring to an office. YEET!

View Project
Quen Blackwell smiles while applying makeup in front of a mirror, wearing a red headband and orange top. She holds a phone to record herself, capturing the moment on camera.
Concept Development
Influencers
Production
Branded Content

Quen Blackwell X Copilot: Day in the Life

When your bestie's birthday is tonight and your apartment's a mess, let Copilot (and Quen Blackwell) save the day!

View Project
Now Streaming! Watch A Clean Sheet: Gabe Landeskog, A Fresh Tape Media Original Series on Max
Watch Now