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Amazon 'Earnhardt' Promotion
Dale Sr and Dale Jr share more than just a name: they move, talk, and race with the same unmistakable swagger. We used a split screen approach to mirror their mannerisms across eras, creating a nostalgic, feed-ready tribute that reminded fans just how deep the Earnhardt legacy runs.
Results
The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.
Process
To spotlight one of motorsports’ most iconic father and son duos, we dug into the archives and reimagined the Earnhardt legacy with a split screen approach to show their similarities. From initial conception to final delivery, our team handled creative development, design, and post production across multiple platforms. Assets were tailored for Amazon Prime's Instagram and TikTok to maximize impact and reach.
Results
The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.
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