.svg.png){kind=logo}
Amazon 'Earnhardt' Promotion
Dale Sr and Dale Jr share more than just a name: they move, talk, and race with the same unmistakable swagger. We used a split screen approach to mirror their mannerisms across eras, creating a nostalgic, feed-ready tribute that reminded fans just how deep the Earnhardt legacy runs.
Results
The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.
Process
To spotlight one of motorsports’ most iconic father and son duos, we dug into the archives and reimagined the Earnhardt legacy with a split screen approach to show their similarities. From initial conception to final delivery, our team handled creative development, design, and post production across multiple platforms. Assets were tailored for Amazon Prime's Instagram and TikTok to maximize impact and reach.
Results
The campaign delivered standout performance across social including some high praise comments on the posts themselves! A highlight of the campaign was the Instagram carousel post, which dramatically outpaced expectations—performing 27x better than the average post on the account.
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
Hilton x TikTok Creator Summit
Hilton asked us to fabricate a signature creator moment for the 2026 TikTok Creator Summit, bringing together approximately 300 leading creators in LA.
B1G Conference Social Graphic Rebrand
Coming off a wildly successful 2025-26 sports calendar, the B1G Conference set out to create a more unified and recognizable visual presence across all social media platforms. Even across sports, schools, platforms, or content needs, the visual identity needed to feel unmistakably B1G without sacrificing the individuality of each program or moment. To bring the B1G forward, we journeyed back in time. Inspired by vintage sports design, we created a clean identity that is rooted in elegant typography and a modern interpretation of college sports nostalgia. This was about more than just a collection of graphics. We built a comprehensive toolkit that spans every sport, school, content need, and social spec, giving the B1G team a flexible system to support every moment.
2026 Houston Rockets Schedule Release
NBA Schedule Release was looming, and the Rockets needed a video that would show off their new ketchup and mustard branding, embody the spirit of Houston, and stack up favorably against the other 29 schedule release videos dropping on August 13.
