Threads Mega Mic
Threads wanted to make a mega entrance during the NBA Cup, so we built the Mega Mic: a giant, fully functional microphone. The result: viral moments that boosted Threads’ visibility and energy across the sports world.
Results
Approach
From the success seen with host Britteny Elena and the Mega Mic at the NBA Cup, we were able to provide Threads with a unique on-site prop that athletes and talent were excited to hold and seek out on red carpets. Since NBA Cup, the mega mic has hit the court, red carpet, and media days at a variety of events including the NBA All-Star, NFL Super Bowl, and even the Oscars, playing a key role in creative whether it be longform interviews or eye-catching shortform content.
Results
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
Hilton x TikTok Creator Summit
Hilton asked us to fabricate a signature creator moment for the 2026 TikTok Creator Summit, bringing together approximately 300 leading creators in LA.
B1G Conference Social Graphic Rebrand
Coming off a wildly successful 2025-26 sports calendar, the B1G Conference set out to create a more unified and recognizable visual presence across all social media platforms. Even across sports, schools, platforms, or content needs, the visual identity needed to feel unmistakably B1G without sacrificing the individuality of each program or moment. To bring the B1G forward, we journeyed back in time. Inspired by vintage sports design, we created a clean identity that is rooted in elegant typography and a modern interpretation of college sports nostalgia. This was about more than just a collection of graphics. We built a comprehensive toolkit that spans every sport, school, content need, and social spec, giving the B1G team a flexible system to support every moment.
2026 Houston Rockets Schedule Release
NBA Schedule Release was looming, and the Rockets needed a video that would show off their new ketchup and mustard branding, embody the spirit of Houston, and stack up favorably against the other 29 schedule release videos dropping on August 13.
