Threads Mega Mic
Threads wanted to make a mega entrance during the NBA Cup, so we built the Mega Mic: a giant, fully functional microphone. The result: viral moments that boosted Threads’ visibility and energy across the sports world.
Results
Approach
From the success seen with host Britteny Elena and the Mega Mic at the NBA Cup, we were able to provide Threads with a unique on-site prop that athletes and talent were excited to hold and seek out on red carpets. Since NBA Cup, the mega mic has hit the court, red carpet, and media days at a variety of events including the NBA All-Star, NFL Super Bowl, and even the Oscars, playing a key role in creative whether it be longform interviews or eye-catching shortform content.
Results
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