Denver Summit Brand Launch

Process

Skylark agency tapped us to bring the identity of Denver’s new NWSL team, Summit FC, to life through a brand launch film, teaser, and the team's crest reveal. We developed the script, crafted a visual storyboard, and cast local talent to root the piece in authenticity. Over three shoot days across Denver, including a lively session with 40+ passionate fans at the DNVR bar, we captured the energy of the city and the spirit of its soccer community. From urban landscapes to natural backdrops, every frame was designed to echo the rise and terrain of the mountains that run through Colorado.

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Strategy

We set out to create a launch package that felt true to both the team’s ambition and the soul of Denver. Our creative concept for the launch video centered around movement, elevation, and momentum, mirroring the ascent of Summit FC and the peaks of Colorado. We wrote a hype-style script with a strong narrative thread, brought to life by a Denver-based voice actor. In post, we emphasized rapid cuts, stylistic transitions, and powerful visual motifs to match the pace and intensity of the launch moment, creating a short, enticing teaser piece. In tandem with the teaser and launch video, the crest reveal allowed our team to flex our graphic chops and make something bold to bring in the Summit FC shield in style!

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