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Augusta National Golf Club

"Mornings @ The Masters" Set

Fabrication
Concept Development

We built a custom set that brought Augusta’s timeless tradition into the modern era, complete with a replica 12th hole, custom leaderboard, and fully integrated podcast setup. It’s a nod to golf’s heritage with a fresh, polished feel and the perfect stage for such a legendary event.

Broadcast set for "Mornings at the Masters" featuring a putting green, host table, custom leaderboard, SEG graphics, directional signpost, and azaleas.

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Process

We collaborated closely with the team at Augusta National to understand their vision and how the set would be used across different formats and shows. From there, we designed and built a high-end set to last; one that could evolve with their needs for years to come.

Strategy

The strategy centered on creating a versatile set that served as the hero space for Mornings @ The Masters while seamlessly supporting podcasts and other digital content throughout the tournament week. To preserve the integrity of the existing space, we engineered and installed custom-built walls that delivered a polished look without damaging the venue’s original structure.

Broadcast set for "Mornings at the Masters" featuring a putting green, host table, custom leaderboard, SEG graphics, directional signpost, and azaleas.
"Mornings @ the Masters" initial set render to show the spaces together and how talent could interact with each section of the set space
The wall of greats pulls some of the most iconic imagery from the Masters captured on camera, bringing the legacy and history to the stage where hosts talk about the Masters and who's slated to make history next!
The photo wall brought the best Masters moments to life, ensuring the legacy of the event was on full display
A miniature Augusta National Golf Club Leaderboard features scores and "Mornings @ the Masters" in red, highlighting the series where hosts talk about all things Masters
The miniature replica leaderboard paid homage to the iconic Augusta National Golf Club look

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