Super Bowl LII

Twitter came to us looking for a unique way to capture content with special guests at Super Bowl LII - hosted in Minneapolis, MN. Where everyone wants to be, despite it being a freezing snow pile. With those humble beginnings of a creative concept, we crafted a set that transported our stars to a never-ending loop inside a picturesque snow globe.

A big thank you to everyone who stopped by and hung out with us in Minneapolis, and thank you @NFL for an amazing #SuperBowl weekend!

Recognize anyone? 😉 pic.twitter.com/kMbM3QU5Oj
— Twitter Sports (@TwitterSports) February 5, 2018

.@OBJ_3 and his mom staying warm in Minneapolis! #NFLHonors pic.twitter.com/rwMXdiTFYY
— NFL (@NFL) February 3, 2018

Twitter is all about staying in the conversation and wants to be the go-to brand for relevant reaction GIFs to be used during the Super Bowl, so we also cut over 50 customized GIFS with the stars that came through our set!

INTERCEPTION @Patriots! What a catch! #SuperBowl pic.twitter.com/1jVtqjTjya
— Twitter Sports (@TwitterSports) February 5, 2018

#SBLII Media row gauntlet really left me drained, as you can see, @NicoleLJennings was very concerned... pic.twitter.com/0l3BOHS675
— Greg Jennings (@GregJennings) February 6, 2018