2019 College Football Playoffs

We’ve had the privilege to work the College Football Playoffs the last two years, but this one was pretty special as a lot of our Fresh Tape team has ties to the Clemson Tigers (no offense, ‘Bama lovers"). Partnering with Twitter, we captured content during Media Day and Game Day, providing the social media platform unique content to post during the finals and drive social conversation. We also churned out 30+ unique GIFS, allowing fans to use relevant content to support their posts and keeping Twitter top of mind during it all.

 

Media Day Locked In

The first initiative was our #LockedIn concept. Twitter shared the content and asked fans to support one team or another with a vote. The vote allowed fans access to the team’s unique Locked In journey. The set took players through a “mini version” of their College Football Playoff experience, from Media Day to the locker room as they walked through our 25 feet long three room set. Content was captured via our own custom-made motorized camera track which players had a blast taking for a spin.

 

Media Day GIF Station

Alongside our Locked In set, we also had a GIF station, allowing players to stop by and put their full personalities on display. With over 30 GIFS created and over 940 million total views, this initiative allowed for fans to use relevant imagery for their teams. The GIFS were also used by influencers, both team’s social accounts, and College Football Playoffs themselves, ensuring Twitter’s spot at front and center on game day!

 

Game Day Shooting & Real Time Content

Fresh Tape’s infamous run and gun shooting was alive and well during the College Football finals. With two shooters and two editors working to create social content galore, we were able to produce some of the best performing content of the Playoffs. We also had the opportunity to debut the highly-anticipated Helmet Cam.

 
 

 

NASCAR Homestead

NASCAR was looking to go above and beyond for the finale of their exciting racing season so they called in a trio of Fresh Tapers to deliver a variety of real-time content to highlight the racers and capture the emotion of the Championship race.

 

RECAP VIDEOS

Every day of the three day event, Fresh Tape provided a pre-race highlight video and celebratory recap videos for the champions and the retiring racers.

HYPE VINES AND SOCIAL CUTS

Fresh Tape Media provided :06 twitter loops each day of each of the top racers, the venue and highlights of the event. For each day of the three day race, Fresh Tape also provided NASCAR content captured, cut for vertical viewing to allow fans a recap of the eventful day on Instagram Stories.

 

 

MLB 1 on 1 Series

What if you had a series where players interviewed other players while simultaneously giving fans access to some of the coolest venues in sports? Look no further. MLB was looking for a production partner to jump headfirst into a long-form social series to promote their players during the 2018 season, so of course, we did, inspired by the vlogging culture and running with the idea that the best people to sell the players to fans would be the players themselves.

 

Fresh Tape’s role on MLB [1on1] provided scripting, shooting, directing, design & editing for the 2018 four episode season.