Team USA Media Summit
Team USA is fronted with the same problem each Games cycle: how to stay in the conversation when one of their athletes does something worth celebrating, especially since NBC owns all highlight rights to the Games footage?
In one of Fresh Tape Media’s biggest projects to date, we solved that problem, creating an eye-catching set, shooting and editing resulting in a database of over 300 GIFS, Get-To-Know videos, Celebration Vines, custom medal graphics and custom tune-ins with 115 of the top athletes in the world! That’s over 500+ deliverables. All the hard work paid off however as those four days of shooting helped secure Team USA as the #3 most talked about brand on social media during the course of the 2018 Olympic Games.