2019 NFL Draft


We brought Plinko to Music City with a series of deliverables for NFL and Twitter. Our giant Plinko board, fully fabricated by our team featuring customized pucks for each player invited to the red carpet allowed for the NFL to post live results of Pinko - garnering a huge amount of engagements when three were predicted correctly (imagine the chances!) As a more “accurate” deliverable and to keep Twitter in the conversation, we churned out live GIFS to announce team picks that made each Plinko seem 100% accurate.


NFL Plinko Live Results

Little editing required and posted while still on the red carpet - NFL got in the pre-draft conversation and threw their name into the hat for potentially going viral if any Plinko results turned out to be correct.

Twitter Accurate GIF Results

To get in on the conversation during the actual Draft, we edited the “real” Plinkos to simulate that each player accurately predicted what team they would be drafted to and created GIFS for Twitter to post to their GIPHY channel.


We also made it on SportsCenter!