GOOD TRI DAD
A father. A husband. One world ranking spot between him and the 2026 Paralympic Games — the year everything is on the line.
In 2016, a ski accident left Justin Pines without the use of his legs. He kept everything else — bikepacking, monoskiing, and a relentless drive. Ten years on he's ranked 9th in the world in paratriathlon, inside the Team USA cutline, and he and his wife just had their first son. The series follows the chase for that spot — and what it costs at home.
Each episode is a single ~90-second scene, shot vertical-first for Instagram Reels. One moment, one tension, one question left unanswered.
Para-athlete short-form has proven, massive demand. The nonfiction micro-vertical lane is empty — Good Tri Dad would define it.
Co-branded content built around a story your audience already wants to watch. Your brand isn't placed in the series — it travels with it.