Orange Crush
In 1977, the Denver Broncos and their infamous Orange Crush defense made their first Super Bowl run… and turned a town into a city.
As the 1970s dawned, Denver wasn't sure it wanted to become a city. The IOC awarded it the 1976 Winter Olympics in 1970 — then in 1972 residents voted the funding bond down, wary of the environmental toll, the taxes, and the overdevelopment. A sinking economy and rising energy costs pulled the place in every direction at once: transplants arriving to play in the mountains, others chasing the oil-and-gas boom, and a country that still saw a "cowtown."
Watching the Broncos in '77, few realized they were watching more than a football team — they were watching a town become a city, wrestling with expansion, race, finances, and identity all at once. Adapted from Terry Frei's award-winning book, '77 follows a team that lost the last game of the season but won something far longer-lasting for the city that claimed it.
'77 Orange Crush is rooted in Denver Journalist Terry Frei's award winning book '77 Denver, The Broncos, and a Coming of Age. We are eschewing traditional interviews in favor of group conversations at historic Denver restaurants, bars, and hangouts to incentivize storytelling, mirroring Frei's original work.